Workshop exercise: 20 minutes | Learn assumption mapping → test design → prototype launch

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Validate Desirability of Ecosia AI Chat

🎯 Your role

You are a Senior Product Manager at Ecosia. Ecosia is exploring how AI disrupts the search industry and you're tasked with validating the desirability of Ecosia's value proposition in the AI context.

Product idea: Ecosia AI Chat

https://www.ecosia.org/chat?q=ecosia

📋 The setup

✅ Test scenario: 5 users recruited for testing

✅ Test method: User interviews with clickable prototype

✅ Your task: Validate one key assumption

🤔 Choose your assumption (2 minutes)

Pick one assumption from the last mapping exercise or create your own:

Assumption 1: Environmental impact

We believe environmentally conscious users (e.g., those already choosing Ecosia for tree-planting impact or offsetting their carbon footprint) care about the energy and carbon emissions of their AI usage and would be willing to switch to a greener AI/chat service if the savings are clearly quantified and communicated per prompt.

Assumption 2: Privacy & compliance

I believe European users, who are more sensitive to GDPR/DSVO regulations, will be more likely to switch to Ecosia if it clearly communicates compliance and stronger privacy protections compared to competitors like Google or Bing.

Option: Change or create your own assumption using → https://chatgpt.com/g/g-Ng8gDifwI-assumptionsgpt